Wednesday, 4 August 2010

Howlett announces brand review policy.

tBg understands that Ben Howlett is to have a brand review policy. Ben believes CF has a tainted brand, and wants to improve this with the help of Chris Wilford, Chairman of LSE Conservative Future.

Ben says: "The brand image of Conservative Future has degraded over the last decade and one of my key priorities is to improve the image over the next few years.

A policy to enhance our brand is fundamental to the future operations of CF, as well as its reputation.

As you will already know from my recent policy launch I am very keen to ensure that CF is thought of again as the future of the Conservative Party. Over the next few weeks every key policy announcement will explain how we will improving the brand image of CF.

Private sector companies gain greater buy in and higher revenue from a strong brand image, CF should be no different. This will achieve greater revenue and membership for the organisation. With this important private sector, business-like mentality, we can together change the image of our party.

I would like to announce that Chris Wilford Chairman of LSE Conservative Future will be working on this programme. If you have any ideas or thoughts about the programme, please feel free to contact Chris on Facebook:

tBg welcomes this policy with open arms, it's about time too! tBg believes CF needs a fresh, exciting, almost daring to be funky, look that differs somewhat from the over 30's brand.


Anonymous said...

Umm would that be the same brand image, damaged by idiots behaviour at Manchester Conference which made the press? Now let me think, who did Howlett.

Anonymous said...

Good morning, Simon.

Anonymous said...

Good Morning Craig

Andrew Buxton said...

Given his background this is possibly the most ironic announcement in History!

Anonymous said...

Craig putting Howlett in his place:

Go Craig, Go! Anything but Howlett is what we need.

Anonymous said...

Good afternoon, Simon, trying to blame Craig.
Good afternoon, Simon, posting under a fake name.

Anonymous said...

Good afternoon, Ben, grasping at straws! Trying to accuse others candidates of any post that does not agree with him! Loser.

Anonymous said...

Mr Blue Guerilla, why don't you contact the Manchester Evening news for comment on this story? They have great ideas on how we could re-brand!

Fred said...

Yet another example of how shallow and vacuous Howlett's campaign is.

Where are the real policies on things that matter? Where are the opinions on what the Government is doing?

Howlett is beginning to embody all that is wrong with modern politics: focussing on 'branding' over substance, smearing opponents, shameless ambition for high office with no idea what to do once he reaches it... the list goes on!

For God's sake, don't put this man in charge of CF!

Anonymous said...

I like the rest of the membership, AGREE WITH FRED!

John Moorcraft said...

I shall ignore the ridiculous anonymous comments (man up and put your name by your views people) and instead ask Mr Howlett to explain in what way he believes the CF brand has in fact degraded over the past decade?

Given that Conservative Future was established, in part, in order to change the perception many people had of the 3 organisations it replaced, do you really think this has been a failure? Has CF really regressed in this area over the past decade?

Ben Howlett said...

Thanks John

Very happy to comment on posts which contribute to the debate (some forget that this is the purpose of blog comments).

I know your thesis was on CF, so you probably know more about CF than anyone else, but CF has forgotten its original aim - to recruit, encourage, train and grow the future of the Conservative Party.

We risk slipping into the situation where our organisation has a reputation similar to those 3 organisations that we replaced. Much has been done in recent years to encourage a change in attitude, but there is still much more to do, as I explained to you the other night.

On Friday with my first policy launch I explained CF members are seen as merely leafletting fodder by other party members. Every policy I announce will ensure our reputation is improved and our brand is encouraged to grow. Whether that is Super Saturdays or the Policy Forum or the NUS strategy.

Do come back to me with any further questions, great debate!

All the best


Colin Shenton said...

@ John Moorcraft, of course it has not! CF is a world away from the old organisation's. This is pure and simple grandstanding from Howlett, he want's to "create" something so he can go on and on about it! It's not needed and is frankly a waste of time and money!

Anonymous said...

*Waves goodbye* to Ben Howlett's campaign.

SABB said...

While I don't endorse howlett or his policy as a non CF'er I never understood the brand "Conservative Future"

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